Hi, I'm Fi, a London-based Digital Experience Designer. I specialize in crafting intuitive and seamless digital experiences, turning concepts into reality.
Featured Projects
UBS MobilePass App
Streamlining access with seamless mobile authentication
HSBC Cybersecurity
Elevating service design standards for ServiceNow Portal
My Hub Self-Service Platform
Empowering users with easy access to technical solutions
Design System Library
Building consistency and efficiency through centralized design resources
Intel
Marketing campaigns that drive results and elevate brand presence
Virgin Media
Enhancing IPTV Viewing with Intuitive Interface
Storytelling Through Animation
Below, you'll find a compilation of my video animation projects, seamlessly blending storytelling with captivating animation, each crafted to immerse and enrich user experience.
Guiding Your Design Journey
Research and Analysis
Conducting comprehensive user research and analysis, including stakeholder interviews, technical assessments, and sitemap creation, to inform design decisions
UI / Visual Design
Crafting visually stunning and intuitive user interfaces that captivate users.
Prototyping
Creating interactive prototypes to visualize design concepts and iterate on solutions effectively.
User Testing
Implementing user testing methodologies to gather feedback and validate design assumptions.
User Experience
Delivering seamless and delightful user experiences through empathetic design approaches.
Development Cycle
Collaborating closely with development teams to ensure the successful implementation of design solutions, following Agile methodology throughout the development cycle.