My Design Story

Hi, I'm Fi, a London-based UX designer with over a decade of experience across the finance, retail, B2B, corporate, advertising agency, marketing, and startup industries. Driven by a deep passion for art and design, my expertise spans the entire design process, from comprehensive research and ideation to detailed prototyping and user testing. This holistic approach enables me to deliver innovative and functional solutions, reflecting my dedication to excellence and ongoing skill development.

Beyond work, I draw inspiration from various creative pursuits such as pottery, drawing, and painting. My love for art and design transcends the digital realm, influencing every project I undertake. Having explored diverse cultures across numerous countries, my global experiences continually enrich my creative perspective. When not traveling, I stay active through tennis and swimming.

With a versatile skill set that bridges both digital and traditional design, I approach each project with a logical mindset to ensure seamless and effective execution from start to finish.

Let's collaborate and create exceptional experiences together!