Post Office
Crafting Engaging Email Experiences Across Retail, Finance, Banking, and Public Sectors
Project Overview
My responsibility involves collaborating with the marketing manager to develop compelling content and maintain brand-consistent, visually captivating designs for strategically effective, responsive email campaigns. Developing a variety of email templates is crucial to cater to different campaign needs and audience preferences. I deploy the emails using the CRM system and test them with Litmus to ensure compatibility across various devices and email clients.
Customer Relationship Management | Brand Engagement | Customer Loyalty and Retention | User Interaction | Personalized Communication | Visual Design | Brand Awareness
Carphone Warehouse
Design and develop a comprehensive set of email templates to enhance marketing campaigns and improve customer retention. Optimize assets to ensure the templates effectively support various devices and email clients.
Animated Gif
Design and create visually compelling animation email campaigns that align with brand identity to enhance user interaction and engagement.
Email Testing
Using tools such as Litmus, validate the responsiveness of email templates by checking their rendering on various screen sizes and resolutions. This thorough email testing ensures a seamless user experience, maintains brand integrity, and optimizes engagement for recipients across all platforms.
Results
Improved Consistency: The design system significantly enhanced visual and functional consistency across products, strengthening the brand identity.
Increased Efficiency: Designers and developers reported significant time savings by utilizing pre-defined components and guidelines, allowing them to focus on innovation and problem-solving.
Enhanced Collaboration: The centralized nature of the design system fostered collaboration and alignment among cross-functional teams, leading to more cohesive and effective product development.