Intel
Multilingual Digital Marketing Campaign
Project Overview
As an interactive designer, my role in the campaign was pivotal in achieving the primary objectives of increasing sales, improving click-through rates (CTR), and enhancing brand awareness through targeted online marketing efforts. I collaborated closely with the marketing team to ensure that the creative assets were optimized to drive user engagement and conversions within each local market.
Conceptual | Video Transcoding | Storyboard | In-page | Outdoor Digital Screens | Interactive Banner Ads | Social Media | Localisation
Design and build interactive tandem and expandable banners to maximize conversion rates.
Designing dynamic wallpaper skins that engage users while effectively reinforcing brand identity.
Localized Facebook game app for a global audience, optimizing the user experience internationally.
Crafted a visually engaging Yahoo wallpaper with integrated video player for seamless user experience and optimal engagement.
Results
Our user-centric design approach resulted in higher conversion rates and increased sales in local markets. Additionally, leveraging A/B testing on dynamic assets refined our strategies, ensuring optimal performance. Strategic visual design and consistent branding enhanced brand visibility and recognition in each targeted region, while also improving click-through rates and driving traffic to product landing pages.